Best survey software on the market

Best survey software on the market

Whether you need to conduct market research, get feedback on your services or products, o maybe just ask your distributed workforce what do they want to do for next weekend get together (if it is a real  BIG get together, that is) – why bother with facsimiles? Go straight for one of the widely accessible, hugely variable software to run professional surveys. They are a tool that makes it easier for you to reach data you need, and not only for you and upcoming data analysis, but it can also make the survey process more palatable for the questioned subjects as well.

To start with, figure out your requirements. Only then will you be able to choose well, as capabilities of different software can be worlds apart. But for most users coupe of functionalities will always be front and center. Great example is survey data export option, which is surprisingly not a standard even in some paid applications. Always make sure that you will actually be able to easily siphon the data out of the program and crunch the number elsewhere. Second such thing to look out for is question types, which should be varied and fit your survey profile. Usually paid versions give you significantly more options than text, ratings or drop-downs that dominate most surveys.

So what options are out there?


Probably the most popular (or at least publicized) survey software on the market, it has a reasonable palette of question types, nice interface and just does the job right, but if you are an advanced user that needs varied output and for example performs dozens of follow-ups, SurveyMonkey will at some point be too simple for you. It does have a convincing list of functions like A/B Testing or it can even process payments, but only above the already quite expensive standard pricing plan.



PollDaddy is a little bit different than the competition, as it has two main venues of gathering data. First is acting as an email survey software, with neat invitations that outmaneuver spam filters with ease. Second, it has a great embeddable widget that can be put anywhere on your website (or an ad!). What made PollDaddy intriguing when tested, was the ready availability of data in real time and the fact that contrary to some apps, PollDaddy wants you to export the data and does not try to act like it understands it. By not doing too much it is doing just enough to be a very good solution!


Google Forms

Great integration with the rest of Google stable, child-like ease of controls and limited question types and follow up options – this would be Google Forms in a nutshell. It is the most accessible software of all, and setting up a birthday survey takes half a minute. For professionals however, there is very little predetermined question types to work with, so that Likert Scale is going to have to be written by you!



I enjoyed Qualtrics free trial recently and it positively surprised me. First of all, the question catalogue is immense and should be enough for huge majority of users – I have conducted my fair share of surveys and had no idea what some of those question types are for. Next, when it comes to data visualization, Qualtrics has almost 40 different graphs to put your data into. Last, it has a response timing feature, that allows you to precisely walk through the survey with the participants, and also getting to know how the survey was filled, not only with what data.


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